Organizational Culture: Text Analysis Technique


Process Innovation and Organizational Culture

Process innovation efforts are risk prone, influenced by numerous factors, and constrained by the organizational context. Studies indicate that organizational culture impacts organizational change initiatives. Such initiatives may be jeopardized if the organization's core values are being challenged by the proposed changes.

Based on the competing values framework, Sune Dueholm Müller and Peter Axel Nielsen have developed a text analysis technique that allows managers and change agents to establish a cultural profile of any document that is used as a basis for process innovation – whether it be standards like ISO/IEC 20000 (ITIL), models such as the Capability Maturity Model Integration (CMMI), or company internal documentation. Such a profile can be compared to a cultural profile of the organization, used for identifying cultural challenges, and drawn upon for culture management purposes.

Read more about the text analysis technique in:

Müller, S., & Nielsen, P. 2013. Competing Values in Software Process Improvement: A Study of Cultural Profiles. Information Technology & People, 26(2), 146–171.

The analysis technique is based on rigorous research and has been empirically tested. Examples include:

Müller, S., Ulrich, F., & Nielsen, P. 2014. When Process is Getting in the Way of Creativity and Innovation. In The 47th Annual Hawaii International Conference on System Sciences (HICSS) (pp. 221–229). Big Island, HI.
Müller, S., & Ulrich, F. 2015. The Competing Values of Hackers: The Culture Profile that Spawned the Computer Revolution. In The 48th Hawaii International Conference on System Sciences (HICSS) (pp. 3434–3443). Kauai, HI.

Using the technique is easy. Simply copy and paste the content of the document you want to analyze into the text box below and press "Analyze text".



The resulting culture profile can be illustrated graphically by plotting the (percentage) scores into the accompanying Excel file.